SG Marketing, Inc. invented, manufactures and distributes Ear Mitts® bandless ear muffs.

The requirements for this project were to build brand awareness, explain the features and benefits of the product, differentiate this product from competitors knock-off products. I designed this site making strong use of packaging and marketing collateral elements to drive the branding of Ear Mitts®.

The business model for this organization called for a distribution network of television, web-based and brick and mortar retail outlets. The company sponsors many athletic events and receives many glowing unsolicited comments from satisfied customers. I felt the business goodwill and customer satisfaction should be shared on the Web Site to build confidence in the company and product, so pages were built. This is a company that places great importance on customer satisfaction.